PDF files are another file format developed by Adobe. Most browsers allow you to preview the PDF file without opening it in an additional program after download. When it comes to design, having the right logo file type for a specific purpose is important.
Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. Forgot password? Don't have an account yet? Sign up. Subscribe to the Looka blog checkmark. Sign Up. By signing up, you agree to our terms of service. And then just a more dynamic and rich experience as possible in an app and not in mobile web. Due to some sense of proportionality, it was just this quarter that the app became the largest platform as measured by GMS, overtaking mobile web, and overtaking desktop.
Mobile web is still the largest platform by visits. So, there's meaningful opportunities still for the app to grow, and it's something that we think we're only just beginning to really lean into and tap into its full potential. Next one is from Naved Khan at Truest. Can we talk about the impact we're seeing from the economic reopening and improving consumer mobility across our marketplaces?
Josh, why don't you take that one? I think consumer confidence has held up better than many of us feared. Our consumer spending has held up better than many of us feared. And that's certainly reflected in Etsy's Q3 results where you saw us come in over the top of guidance based almost entirely on the strength of the core Etsy business and the organic Etsy business.
So, as you know, we pulled back on performance marketing to test incrementality. And even in light of that, the organic strength of the Etsy brand in this market is holding up really, really well. So, we're incredibly pleased by that. I would say we think it was reasonable to assume that as the world reopens. And then people had so much more choice, they would avail themselves of that choice and Etsy would face headwinds and we would see some deceleration.
We expected that we think that's reasonable. It's been delightful to see that certainly relative to , that hasn't been. In fact, the case and that we've seen a lot of stability in fact, GMS per active buyer growing. So, we think that's great. As I move around the other subsidiaries, Reverb is growing on a two year stack substantially faster than the musical instrument industry itself, which is great.
They see a little bit more variability as musical instrument stores open and close and open again. They see a little bit more variability. But as we said with the Etsy marketplace with Reverb, we also find measuring them on a two year stack or measuring them relative to is the easiest way to forecast that business, and we continue to see it grow substantially faster than the musical instrument industry as a whole.
Elo7 in Brazil has faced headwinds because a substantial part of that business is based on events, people buying things for birthday parties, for baby showers, or quinceaneras, or things like that. And obviously with the pandemic and lockdowns, there have been far fewer events. We did see toward the end of the third quarter.
Vaccinations have been accelerating fairly rapidly in Brazil and toward the end of the third quarter, we did see the beginnings of an uptick in Elo7 as vaccination rates spread. And we think that that's really encouraging. At Depop, we also feel very good about their two year growth rate.
As we expected, they did decline in the third quarter. And that was as expected and it's because their -- their population is disproportionately teenagers. It's Gen Z. And also, they are heavily weighted toward the U.
And so, it's not surprising that teenagers after being locked at home for a year. Want to go out, want to be with their friends, want to go to the mall. And so, they're seeing some temporary headwinds from that. We continue to think re-commerce is an amazing space. We continue to think that apparel is the most attractive part of re-commerce, and we continue to think that Depop is the best brand in re-commerce and apparel.
And again, we continue to feel great about their two year growth rate in the prospects for the medium and long term. And we're really excited to be partnering with all 3 of these brands to help them to unlock even more growth and achieve their full potential.
Great, thanks, Josh. The first part, I'll give to Rachel. You mentioned pulling back on performance marketing spend to measure incremental performance. What were some of your burnings and how do we think about this pullback in the context of how offsite ads is performing?
So overall, it's extremely validating that even as we scaled spend significantly over the past 18 months for getting the incremental return we expected, tweaks in tunes in various channels to make them more accurate are really helpful. We do that all the time to optimize. But nothing that changes the thesis overall.
So, we learn it helps us optimize our model. We might change a threshold here and there based on what we learned. And you can see that by doing that, we actually left profitable growth on the table.
So, we want to keep -- we have a very dynamic investment model and marketing where we spend up till when the last marginal dollar spend is no longer reaching our ROI thresholds, so it's very dynamic. It pulls back automatically depending on where we set the ROI threshold. And so, we'll keep investing using those learning stuff to optimize and grow the channels that we think are the most profitability. Thanks, Rachel. The second part of Marvin's question is really for -- Rachel said we're planning to increase marketing spend in Q4, but Josh, maybe you can comment a little bit about half our marketing plans in general for the fourth quarter?
Like to what Rachel said, that it's really encouraging that as we've increased our performance marketing spend, we continue to see good returns on that. And said differently, incrementality testing can sound like, what does that really mean? But it just means if we hadn't spent the money, might those people have found us anyway.
And are we truly getting additive buyers for the money we're spending. We're constantly asking ourselves that question. I'm sure you're constantly asking it. Did you really need to spend that much on marketing? And we're asking that too and we're testing that. And we're testing at the margin, not just the overall thesis.
The other thing I will add about the third quarter, is we did very little TV advertising. We were dark most of the third quarter on TV.
We've just launched a brand-new campaign. We showed you one example of that campaign. And that campaign will be live for most of the fourth quarter.
So, you will see us much more aggressively on TV in the fourth quarter, you will see us lean into performance marketing. We think our brand is super relevant all the time, but it's especially relevant during the holidays, we want to make sure that we're really in front of people.
And the performance marketing works really hard for people that are already down the purchase funnel and thinking about buying something. What you are seeing in our TV ads as we also want the chance to tell our story. We want to remind people why we're different. We want to make sure we have an emotional connection with people. We want to make sure that there's organic love for the Etsy brand and people continuing to come directly to our brand and not only finding us downstream.
And I will continue to point out how special we think that is of Etsy, that such a high proportion of our traffic comes direct to us and we're not downstream and dependent on other channels, which we think is a real strength. So, you should expect us to see lean -- expect us to lean more into marketing in the fourth quarter, as we typically do and as reflected in our merchant guidance.
And I just want to add, I think Margaret had -- part of this question was asking about the impact on OSA in the third quarter from our fullback because OSA is a cooperative. And stand-alone leash spends on TLA, and there's a successful sale for our sellers. We charge an incremental transaction fee to our pull back on performance marketing means if that fee also went down a bit. S program. Marketing spend was pulled in quite dramatically in Q3. What did you see that gave you confidence that demand will continue given the lack of performance marketing spend?
Thanks, Jason for the question. So, we have a significant amount of demand that is coming from top-of-mind awareness or our investments in other forms of marketing. Other marketing channels, like our CRM efforts, our social efforts, and our brand marketing to drive top of mind awareness. And those things are working together. Now, we didn't pull performance marketing all the way back, so we did spend -- still send significantly in the quarter. And like I said, we -- it's a dynamic.
We can just change the ROI threshold to bring the spend down and it dynamically will reduce. So, we're still feeling that we got very great traffic. In fact, added 7 million new buyers in the third quarter even though our marketing spends came down.
Okay, great. The next one is from Ed Yruma of KeyBanc. You have historically had a Q4 that ends early at Etsy compared to other retailers. How do you feel about your ability to extend the holiday season [indecipherable] this year?
Josh, have at that one. Great question, Ed. And one of the things we talked about in the recorded part of the call was doing a better job of setting expectations and meeting expectations. If you know that it's worry-free to shop on Etsy, you know when it's going to revive, it's going to be as expected.
I think we can gain a much, much larger share of people's wallet over time. And so, it's a really big focus of ours. And so, the fact that we have so much more EDD coverage, expected delivery day coverage. And the fact that we're doing an ever-better job of really meeting those expectations is I think really helpful. We're never going to promise to deliver things, everything on the site within 2 days or everything in the site within 24 hours.
And I think when I look at our environment and sustainability training the world to expect everything to arrive in a day. So, I think a lot of people are questioning right now with all the supply chain issues. People are thinking, maybe I should shop a little earlier, and maybe I don't need to wait until the very last minute.
That's likely helpful for Etsy for this year. But hopefully, I think for the long-term people starting to consider whether they really need to wait for the last minute. I think that would be good for the world and certainly also aligned with Etsy. I know we're at time, but we have a few more that I want to try to squeeze in here. First one is from John Clatoni [Phonetic] from Jefferies. It's truly about the Star Seller program, and how do we think that that could drive frequency? I'll just -- questions a lot longer, but also stuff it.
I'm super excited about Star Seller program and what it can -- what it is today. And even more important, what it can become over time. So, I want to start with seller agency. What sellers really want is they want to know what can I do to make my shop more successful.
And the more transparent we can be. The better they're going to be doing their job, right? You realize so much its almost tough to argue with you not that I really would want to…HaHa. Great stuff, just excellent! Rabindranath Tagore Poems in Hindi.
There is no search feature in Etsy for just digital products so you can front load some success by picking a category that is part of the top level searches. This is a really good way to make money. I never use Etsy and today learned something new. Thank you for sharing this. Hi, Thanks for sharing this blog with us, your blog contains very important information for us, I appreciate your work and effort. I will be more than happy to explain how it works with Dropbox.
You go to dropbox, upload the digital good, when the file has uploaded, create a link, and then share the link with the buyer. The buyer will click on the link and it takes them to a screen to download the file. Hi Nancy! My problem is that Etsy is not accepting my Dropbox link. I must be leaving out a step? I have a page planner that I am trying to get uploaded. I get some sort of an error message that it has to be so many characters. Hoping you can help with this, thank you!
You would need to include a document in JPG format that has the link on it for people to copy and paste. I hope this helps. Thank you for this article.
I want to sell my art work on Etsy, and offer the digital download. My jpegs, which are just one unknown size, have been printed at several vendors in multiple sizes. Sometimes I need to adjust the placement to get the whole piece in, and sometimes I just give up and take what I can get. I hope I am making sense and not rambling.
Is there an app that you use? I currently use Adobe Photoshop to create and size my digital prints. In order to secure that your print will not get cutoff is making sure you are sizing it correctly. I am proficient with sizing images for print, but it is tedious to resize each and every digital image in my shop. Time is money, as they say. Your blog was helpful. Good job. Nancy, I love that you are focused on women entrepreneurs!
We have the mindset and I am so grateful for you sharing the skills. Thank you for a great blog. I am looking forward to starting a business on Etsy selling my artwork via digital downloads. I appreciate all the great advice and look forward to reading more. I am glad that you enjoyed the post and find it useful. Thank you so much for the comment and good luck. I am about to publish my listings of printable art on Etsy. I have tried Keka and some archive app from app store on; none of them was able to reduce the file size significantly.
Great question! Unfortunately, their is no way to add a file on Etsy that is over 20MB. What I do is sign up for Google Dropbox, upload the file their, and create a downloadable link.
I then upload a message on Etsy download section, saying use this link to download your purchase. It takes them to Google Dropbox where they can automatically download the file. This has been the alternative way to get the customer the file. Nancy, thank you for your guidance,.
Or do I have to go back in once the payment is confirmed and add the link? So the customer first would need to pay for your product. Then you would insert the link into a PDF Format where they can copy the dropbox url and paste on their web browser to have access to the download.
Brilliant article Nancy! Hey Nancy. I am totally new to Etsy and digital downloads, not too good on computers either but i am interested in selling my art but have no clue how to put my name across the front of the image to stop theft and for it not to appear on the downloaded image if it sells. You can create a mockup using Canva. You can add a watermark to your mockup. Printables are a type of digital product that is created with the intention of being printed.
An example of a printable would be a planner sheet or coloring page. They are created digitally, saved as a pdf or picture file, and can be printed at home or at a print shop. They are easy to create and a great source of passive income. There literally are templates and graphics that you can use! You can absolutely make money selling printables on Etsy.
The key to making money selling printables is creating a product that people actually want and will use. There are a number of sites that you can leverage to sell printable, so why Etsy?
Well, there are a few reasons why I would recommend selling printables on Etsy. Since it is a marketplace, you have a built-in audience that you will be able to market your products to. Digital products, in general, are a great source of passive income.
This means that you do not have to trade your time for money. Etsy makes it easy for you to earn this passive income because it handles the transaction and delivery of your products to the customer.
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